fuel4arts serves you the best and latest arts marketing resources globally and filters them according to your need. The last 20 items added to our global knowledge base are:
An invitation to test drive the arts | New Zealand
4 Aug, 2008
Iona McNaughton investigates Creative New Zealand’s pilot, Test Drive the Arts, a scheme to build and retain new audiences. This case study gives insights on some of the challenges, highlights and results to date. Also see the powerpoint presentations from the 2008 Arts Marketing Summit.
Caught in a money trap | United States
4 Aug, 2008
Maloney argues that "...when times are bad and the potential pot of contributed dollars shrinks, the arts are dying on the vine." She says "...it is not the economy that needs fixing—but the arts system that is dependent upon and trapped in a tenuous relationship with it."
read:write. Digital possibilities for literature | United Kingdom
4 Aug, 2008
This publication commissioned by the Arts Council England seeks understanding on how literature responds to mass digitisation. "How can the Web...support new writing, build lasting...communities...& take advantage of unparalleled access to a global conversation to further the aims of literature?"
Marketing Summit 2008: Video Tim Baker - Pricing strategies | Australia / ACT
30 Jul, 2008
Tim Baker's presentation 'Pricing strategies for additional income generation', describes the need to communicate value to audiences rather than solely focusing on pricing incentives. Focussing on the performing arts Baker explores some of his principles for maximising yield.
21st Century Arts Conference - Keynote presentations- Summary | New Zealand
29 Jul, 2008
Need reminding of the key points on pricing strategies, building and finding audiences and need to know more about data collection? These three summaries from Tim Baker's, Roger Tomlinson's and Stuart Nicolle's presentations at the 21st Century Arts Conference in New Zealand are for you.
21st Century Arts Conference - Top 10 Takeaways | New Zealand
29 Jul, 2008
At the inaugural 21st Century Arts Conference in New Zealand arts managers came together to learn how to find and attract audiences. One takeaway: "Adopting an audience focus does not mean forfeiting artistic excellence or vision".
21st Century Arts Conference - McIntyre's museums and galleries clinics - Summary | New Zealand
29 Jul, 2008
Andrew McIntyre led clinics for the museums and gallery sectors during the Creative New Zealand 21st Century Arts Conference. Rob Garrett summarizes the main points covering building audiences, data and research.
Arts Marketing presentation - ADVICE - Summary | Australia
29 Jul, 2008
Kim Hanna and Merryn Carter from the Australia Council presented an update on the ADVICE project, a new rollout of Vital Statistics, a data collection tool. Coventry provides a snapshot of their presentation here.
Arts Marketing presentation - Effective marketing to women - Summary | Australia
29 Jul, 2008
Linda McGregor Principle of All About Eve presented ‘A Matter of Buy-ology – Achieving Effective Marketing to Women’ at the 2008 Arts Marketing Summit. Here Coventry summarises the main points starting from the fact that "Women have 80% of purchase power".
Arts Marketing presentation - Pricing Strategies - Summary | Australia
29 Jul, 2008
Simon Wellington summarises the main points from Tim Baker, from the UK-based Baker Richards Consulting, 'Pricing strategies for additional income generation'. This presentation was "about the more practical need to communicate value to audiences".
Arts Marketing keynote address - Surviving the culture change - Commentary | Australia
29 Jul, 2008
This commentary of Diane Ragsdale's keynote address at the Arts Marketing Summit summarizes the core of Ragsdale message: "that the future of the arts lies not solely with internal preoccupations of self-worth, but within a greater existential examination of “why are we really here”?"
Marketing Summit 2008 - Workshop Summaries | Australia
29 Jul, 2008
These five snappy summaries round-up the main points from the 2008 Arts Marketing Summit workshops from marketing to women to maximising your online presence.
Market research on a shoestring | Australia
29 Jul, 2008
This succinct powerpoint presentation from the 2008 Arts Marketing summit consists of 31 slides underlining the importance of market research in order to grow your audience.
Marketing Summit 2008: Video Diane Ragsdale - Keynote | Australia
29 Jul, 2008
In this entertaining presentation Diane Ragsdale argues that the arts need to find a way to adapt to change and find relevance. "Many arts organisations are...working from outdated mental maps of the cultural landscape, outdated conceptions about the value of their organisations to the community..."
Surviving the culture change - New missions for the 21st century | United States
29 Jul, 2008
In this thought provoking presentation Diane Ragsdale argues that the arts need to adapt to change and find relevance. "Many arts organisations are...working from outdated mental maps of the cultural landscape, outdated conceptions about the value of their organisations to the community..."
Marketing Summit 2008: video Kim Hanna & Merryn Carter - ADVICE | Australia
28 Jul, 2008
ADVICE - the Audience Data and Visitor Information Collection Enterprise is now underway in Australia. The Australia Council outlines the aims, objectives and pathways for implementing the data collection tool and the benefits and vision for the program.
Marketing Summit 2008: Video Linda McGregor - Marketing to women | Australia
28 Jul, 2008
Linda McGregor's presentation, 'A matter of buy-ology' describes why it is so important to understand the purchasing motivations of women given that they have 80% of the purchase power and in 75% of homes control finances and lead family financial decisions. "Talk to them, not at them."
How marketers can manage price inflation | United States
8 Jul, 2008
Are you preparing to raise your prices as everything is quickly becoming more expensive? This insightful blog post and the responses remind you of the fundamentals: invest in market research, redefine value, unbundle and importantly increase relevance,"...reemphasize product benefits."
Remix my lit | Australia
7 Jul, 2008
An interesting example of how to develop new literature product in the web 2.0 environment and engage with audiences. "Remix is...a familiar concept in music but extends to all creative content...There's no reason why writers can't mix, match, push and pull content to create remixed works..."
Anticipating change in the major performing arts | Australia
16 Jun, 2008
This report commissioned by the Australia Council uncovers some significant trends likely to effect the furture health of Australia's major performing arts companies. It looks at trends such as rapid development in the Asia region and shifts in the demographics and leisure time of Australians.
Subscribe to What's New Monthly
